We carefully developed the visual identity of Roots of Compassion (ROC) to reflect its core values of community, humanity, and togetherness. Every element, from typography to imagery, harmonizes to communicate a message of warmth, support, and empowerment.

Central to this identity is the imagery of tree rings, designed to represent growth and the deep-rooted connections between ROC, its clients, and their families. These rings illustrate the natural progression of life, embodying the layers of support ROC offers.

We selected a serif font to reinforce a sense of tradition and trust. Its organic aesthetic conveys stability and resilience, reflecting the enduring bonds ROC cultivates.